Boxify Journal / Buyer guide

Fabric & GSM Guide

How to think about fabric weight when briefing an apparel manufacturer.

What GSM means

GSM is a useful way to describe fabric weight. In a production brief, it should sit alongside fabric composition, finish, stretch and intended use rather than being treated as the only quality signal.

What to send a manufacturer

Share the article or reference, intended use, preferred hand-feel, colour direction, size run and any existing sample. If GSM is critical, ask the production team to confirm the target before bulk cutting.

Why consistency matters

For repeat B2B orders, a clearly documented fabric specification helps reduce variation between runs and makes future reorders easier to manage.

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